That’s just the effen way to do it right? So what if the Dutch create a new vodka named after an unknown author named Justus Van Effen. So what if they engage British and American advertising agencies to get their new vodka to the top of the premium well list. And so what if those ad agencies don’t have a lick of creative talent amongst all of them.
You can probably guess what happened on the way to the printers eh?
Enjoy!
