Example Report
Marketing site and CMS cost estimate example
Marketing sites are where AI-assisted execution often looks almost unfair, but only if the scope stays disciplined and the site is not quietly carrying product-level complexity.
Updated March 12, 2026
Traditional Cost
$24,900
AI-Assisted Cost
$590
Savings
98%
3 people over 6 weeks
Hours
285 → 14
Traditional vs AI-assisted
Project brief
Prompt used: I built a marketing site with animated sections, email capture, and a CMS blog. Used v0 for design and Claude for copy. Done in a weekend.
Traditional timeline: 6 weeks. AI-assisted timeline: 1 weekend.
Traditional invoice drivers
Information architecture and messaging
35 hrs · $85/hr copywriter and strategist
$2,975
Visual design system and motion direction
70 hrs · $85/hr UX/UI designer
$5,950
Front-end build, CMS setup, and responsive QA
95 hrs · $95/hr mid-level dev
$9,025
Waitlist capture, analytics, and SEO plumbing
40 hrs · $95/hr product or growth engineer
$3,800
Launch polish and browser testing
45 hrs · $70/hr QA engineer
$3,150
Why this estimate is credible
- Marketing sites are cheap to scope badly, so the page makes the scoping assumptions explicit.
- The traditional benchmark includes copy, QA, and analytics because those tasks still happen on real launch projects.
- The result is most useful as a sanity check against boutique-studio quotes or rushed freelancer estimates.
What to watch for
- The content system, animations, and launch setup still add meaningful traditional cost.
- The AI-assisted number stays low because modern tooling collapses design, copy, and implementation loops for small sites.
- This is not a substitute for a full brand or conversion strategy engagement.
Run this example yourself
If you want to compare your own phrasing against the benchmark, rerun this exact example and then edit the prompt with your real constraints.
Next Step
Run your own scoped benchmark
Use the live estimator once you have enough detail to name the features, integrations, and constraints. Then compare your result with the example reports on this page.
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